10 Things I’ve Learned from Social Media

May 8th, 2007
  1. People like to ask questions even if they already know the answers.
  2. A week ago is ancient history.
  3. You’re way more likely to ask a competent friend for help than to go to an expert stranger.
  4. Making mistakes in a low-risk environment is fun.
  5. There is no such thing as a final answer.
  6. We learn a lot more from conversations than we do from lectures.
  7. A compliment never hurts.
  8. Anonymity doesn’t get you anywhere.
  9. Your level of excitement about a project as very little influence on how much others want to help.
  10. If you ask, there’s always somebody who can help.

The Future is… Casual

May 3rd, 2007

I ran across a great explanation of RSS on i’d rather be writing — it’s originally from Common Craft here. It’s been doing the rounds of tech writing blogs and I think it might even have made it to BoingBoing.

And I can see why. It’s a simple, brilliant explanation. RSS is one of those ideas that somehow becomes complex whenever you try to explain it. It’s actually not hard to find pretty good explanations of RSS, but Common Craft have gone one step further by making something engaging and fun.

And that’s the important point. Watching that video made me feel like I was having RSS explained to me by a smart friend. Technical writing is widely believed to be boring which is only very slightly better than being totally incomprehensible. Boring content is forgettable content, and once you forget something, you may as well never have spent the time and energy reading it in the first place.

I predict that the tone and style that Common Craft use is going to get more and more popular as experts start to coexist with enthusiastic armatures and more and more people start to write documentation out of a love for the material. In my Utopian vision of future technical writing, everything we read will be fun and we’ll learn not because we have to, but because we enjoy it.

My Second Life Begins…

April 20th, 2007

Last night, partly inspired by Kate and Katicus Sparrow, I tried Second Life. If you don’t already know, Second Life is an on-line roll playing game without the game. It’s a visual, interactive environment that combines instant messaging with the ability to go “places” and “do” things.
I had read a lot of hype about Second Life so I was a bit skeptical. On the whole though, I was impressed. The ability to meet people, particularly people on the other side of the world, in such an open-ended setting, is quite charming.

Second Life has an interesting approach to documentation: There is none. Maybe that’s not exactly true — I’m sure there’s a lot of documentation in Linden Labs somewhere, and they made it very clear that F1 would take me to their help files — and there were times when I was frustrated. There were times when I couldn’t figure out what to do, or what I was supposed to do, or how to do it — but I never pushed F1. It was almost a matter of pride that I didn’t press F1, and in the end I didn’t need to.

Why not? What is it about Second Life that makes a manual unnecessary? I think it’s three things:

1. They start you off right away with an optional tutorial. Tutorials are nothing new, but the Second Life one is particularly clever because it’s not necessarily linear. It’s broken up into topics, and then modules within those topics — but I can go from one module to another in a any topic just by walking over there, or, if I get too frustrated I can skip them all and just look around. The key here is that they are presenting structured learning opportunities, but still alowing the user to pick and choose. Oddly, knowing that I didn’t have to finish the tutorial actually encouraged me to get to the end.

2. You get immediate feedback. Because of how visual Second Life is, success or failure is usually quite clear. If you fall from a twelve story building, then you did something wrong when you tried to fly. It reminded me of learning to drive. By imitating the rules of the real world (selectively) Second Life made me feel like the system wasn’t arbitrary, and that made practicing fun because I could apply real-world logic and get back immediate results.

3. There’s a community. You can actually see other “people” walking around, talking and doing stuff. Actually, this was a bit stressful for me. It’s a bit embarrassing, walking off bridges, when you know that the digital avatars standing near by are representatives of real people and that they can see how little you know. But the flip side to that is that most of the folks I met were pretty happy to explain things. What that means is that Second Life has created a situation where the community does a lot the training of new members. And of course, watching other people do things shows new members some of what they can look forward to.

As for me, I think I’m going to make a habit of dropping in to Second Life occasionally. I’m not terribly fond of the idea of spending even more time sitting in front of my computer, but I can’t shake the feeling that Second Life and Linden Labs are the tip of something that’s going to grow and evolve in weird and interesting ways — and I want to see that happen.

PS — I just ran across Sony’s Home for the Playstation 3. We’re just seeing the beginning of this. Just wait until we have direct brain interfaces…

Boring shmoring…

April 18th, 2007

I read a great post on The Creative Tech Writer this morning, answering the question, once and for all: Is technical writing boring? I won’t steal Jenny Berger’s thunder — read her answer for yourself. Her exasperation just about oozes off the screen.

As for myself, occasionally I’ve found tech writing a bit boring. I hate to admit it, but yeah, there are times when I have to use a little willpower to get through a project.

But expecting any job to be totally and completely devoid of boredom is like expecting a marriage to be 100% free of disagreements. If that’s your standard for success… good luck.

The truth is, the things I like about being a technical writer greatly outweigh the things that bother me about it. Among those positive qualities, the best is that I actually get paid to learn about things! All I have to do is break down whatever I’m learning about so other people can learn about it too. I was doing that throughout my whole university education and I was the one paying for the privilege.

Besides, boring is a state of mind. Next time your faced with a stubborn paragraph, ask yourself, what would Dr. Seuss do?

Why Tech Writing is Relevant to You

April 16th, 2007

In an ideal world, I would spend my afternoons eating lunch with important people at big technology companies. They would pay the bill, laugh at my clever jokes and hire 24 by 5 Tech Comm on the spot. Oddly, things haven’t worked out exactly like that.

Instead, I’ve met a lot of owners of small and medium sized businesses that have little or nothing to do with technology. This has been challenging because, unlike people at tech companies, they often have no idea what technical writing is, let alone how it could conceivably be useful for them.

I’ve always had the gut feeling that good technical writing could help any kind of business, not just technology related ones — but at first it was really hard to articulate why. It wasn’t until I saw how incredibly busy most business owners are, and how inefficiently a lot of them use their time, that I realized what technical writing really is and how it could help them.

The mistake most people make is identifying technical writing based on it’s topic (technology) instead of its method. Technical writing is a style of writing that breaks down complicated, specialist knowledge into easily understandable chunks, and arranges them to maximize their usefulness readers. That kind of documentation is crucial to growing businesses because it takes the inspiration and ideas of the entrepreneurs and distills them into systems that other people can reliably follow.

Technical writing gives businesses a framework to base their growth on. Without that kind of structure growth is just as likely to result in an inefficient mutation as a viable business model. In a lot of ways, technical writers complement business coaches, in that they’re both trying to help owners design and implement reliable systems.

I probably don’t need to write this, but if you’re a business owner and you haven’t read the E Myth, turn off your computer, go to the library or bookstore, get it and read it.

Then give me a call.

The Violinist and the Concierge

April 13th, 2007

There is a really interesting New York Times article that has been floating around, generating a lot of discussion. It’s about Joshua Bell, a world class violinist who apparently spent a morning busking in Washington DC with a Stradivarius, and was spectacularly ignored — in spite of the fact that he was an acknowledged master, playing some of the most beautiful music in the world, on one of the finest instruments in the world.

The general response to this experiment seems to be horror that most of us are so desensitized by the brutal routine of daily life that we would completely miss out on something so beautiful. I pretty much agree with this point of view, but find it odd that it takes a “famous” classical musician to make people sit up and notice how much of our lives we miss by being slaves to our obligations and habits. We’re surrounded by beauty all the time and most people never even realize it.

So if most people can’t see spectacular beauty when it’s right in front of them, what are the chances that anybody will read what you wrote? Most people already think that technical writing is about the most boring thing there is, right?

That’s the bad news. The good news is that technical writers have two powerful advantages:

  1. People already have a mental model for technical writing — they know what to expect. Technical writing is about teaching people how to do things. It’s not about telling a story or entertaining. There’s nothing wrong with a touch of character or humor, but writers need to respect the expectations of readers. Try to be clear, don’t try to be clever. If you sneak “literature” into documentation it will either be ignored like Joshua Bell, or it will be seen as a waste of time and annoy people. Understand your reader’s state of mind, and write to it.
  2. Nobody snuggles up with a hot cup of cocoa on a cold winter night to enjoy a new software manual. People go to technical writing because they have problems they need to solve. The manual is a means to an end, not an end itself — and that’s a good thing! It means that, unlike Joshua Bell, you already have a contract with the reader. Writers fail when they don’t realize that they’ve made a promise to their readers and instead feel like their responsibility is to describe the product they’re writing about. Your reader has agreed to spend their time on your document, and you’ve agreed to help them solve their problem. As long as you can do this, you don’t need to be an artist.

Being an artist is a great thing, but genius in the wrong place isn’t genius at all. As technical writers, our job is to help people achieve their goals. Pour your heart into that novel, but remember that while you’re writing a user manual, you’re a concierge, not a violinist.

Catch 22 and Soft Copy

April 13th, 2007

There’s a fundamental irony in putting documentation on-line which is that lot of the same people who need to use manuals are exactly the same people who are least comfortable interacting with them on-line.

On-line documentation is vastly easier to update and gives users the ability to search it instantly, but it also has significant drawbacks — not everybody has access to on-line sources or knows how to use them. Sometimes there’s no substitute for holding a manual in your hand.

So what’s the solution? What kinds of products and services lend themselves to on-line documentation? Also, from a writers perspective, what are the pros and cons of writing for on-line use compared to print?

A Laugh is Worth a Thousand Words

April 2nd, 2007

I’ve been enjoying reading about some technical “mockumentation” from VW over at Usable Help. Humor is tricky. Being able to write something that’s useful and genuinely funny at the same time is a sign of genuine genius. The problem is that there aren’t that many geniuses out there — and “humor” done badly is usually worse than a straightforward document that’s not trying to be cute.

The For Dummies books are an interesting case. The series is clearly successful and I’ll admit to owning a few of the books myself, but reading them is like walking through a minefield — sometimes I laugh and sometimes I cry. I think it’s fair to say that humor is one of the series’ defining characteristics, but is it successful? In the For Dummies case, most of the time yes… but not always, and perhaps that goes to show how hard good humor really is to pull off.

On that note:  Why You Shouldn’t Follow Directions Too Closely

The Good and the Very Bad

March 30th, 2007

Tom and I went to the Massive Technology Show at the Vancouver Convention Center. I spent hours walking around the different booths and talking to all sorts of great people. In particular I enjoyed talking to the folks at Faronics and LedgersOnline. It’s not easy being both cheerful and informative for seven or eight hours at a stretch, but everybody I talked to patiently walked me through their company’s vision.

The only bad point of the day was that I hadn’t had the foresight to get a ticket to hear the speakers at the conference. I had particularly wanted to hear Kate Trgovac. I’ve seen her speak before at a HTCE meeting and she was smart, funny and seemed to “get” social media more than anyone else I’ve met. Anyway, you can imagine how happy I was to find her presentation from Massive here.

On a considerably more disturbing note, I would like to recommend to anyone who thinks we have achieved perfect equality between the sexes to read the most recent post in Kathy Sierra’s excellent blog Creating Passionate Users. I’ve been popping by Creating Passionate Users now and again since I discovered it about two years ago. Every time I’ve been impressed by both the enthusiam and the quality of thinking Kathy puts into her writing — it’s like I get spun around a few times until I remember that technical writing is about the user experience.

Anyway, Kathy has been subjected to rape and death threats, on her blog and elsewhere. It’s terrible and disgusting and I can’t for the life of me figure out why. She’s into her subject and everything, but we’re not dealing with spectacularly controversial issues. I can’t understand why anybody would hate her enough to write such horrid things.

I just wanted to add my voice to the already large number of people who have said that nobody should have to deal with harrassment like Kathy has. It’s deeply depressing that that even has to be said. My heart goes out to her.
It seems that we still have a long way to go.

Focus Drift

March 22nd, 2007

Perhaps there comes a point in a writing company’s development when they have their target market so firmly defined and have so much referral business that they can focus exclusively on their specialty.

Perhaps. But for individual writers and smaller companies, there’s a constant struggle for balance between paying the bills and building up a portfolio of work and a client base that fits the kind of writing you actually set out originally to do. It’s a difficult choice — do you pass up good paying work because, for example, it’s marketing and you really want to do is write for NGOs? If you’re just starting out then the answer is probably no.

Of course, what happens is that you do a great job at that marketing work, so you get refferals for more marketing writing… and the next thing you know you’ve got a solid business specializing in… marketing! What kind of writing was it you had intended to do way back when? It’s an odd, insidious drift, where you end up successful in the short term, but way off course over-all.

So what’s the balance? Does anybody have any experience with this kind of problem? If anybody has ended up writing material totally different from what they had intended, how has that worked out for you? Have you adapted to the work you’ve been given, or did you somehow manage to get your writing back on the track you originally set out for it?